Chicago Blackhawks Hockey is for Everyone Activation
The Chicago Blackhawks wanted to create an interactive mural for their contribution to the NHL's 2019 Hockey is for Everyone initiative. We worked with over 100 kids from disadvantaged areas to create the mural in the United Center's atrium. They also allowed me to utilize the digital signage as a canvas so we translated we all live here into the languages that Blackhawks players spoke on one band, created a series of contrasting word pairings (Big & Tall, Hockey Fans & Basketball Fans) on the second band of screens and then included 650 drawings submitted by Chicago Students that used the phrase as the theme on the band closest to fan level. The event was a tremendous success.