KIND Bars #Kindawesome Campaign Inspires 1 Million Acts

We’re all familiar with KIND Bars, the tasty snacks that brag about their “ingredients list that you can pronounce.” What you may not know is that they’ve been running a campaign that has resulted in over one million acts of kindness as part of their #kindawesome initiative, which celebrates random acts of kindness from strangers. The incentive? Free KIND bars, of course, and a voucher for you to pass along to a fellow do-gooder. The Challenge: How do you seed this idea in less than 30 days? The Solution: Popular Pays created a brief that went out to their influencers that matched the desired demographics of the campaign and activated these influencers to be the intial wave of people finding the random acts of Kindness.